Cicis Pizza Working Capital: Robert Lesieur’s Story

Daylit case study: the experiences and results below are self-reported by Daylit and the featured business. They describe the original case, not a performance guarantee or a current financing offer.

At a glance

Robert Lesieur is a Cicis franchisee with operations across the South. He currently owns three franchises and is actively expanding his portfolio. Robert has occasional expenses to keep up with franchise refreshes and was looking for a cost-effective financing solutions for these small projects.

Solutions

Robert came across Daylit while purchasing his new PlumPOS equipment. He chose Daylit's PayLater option and was instantly qualified for a 20 week payment plan. Upon his approval, Robert found that his available credit with Daylit was much higher than the equipment purchase - a total of $60k. He had a $20k deposit due for new signage and was able to use his Daylit credit line. Over time, Robert’s line grew to $85k which he routinely uses for small projects.

Benefits

PayLater offers fast, fair rates

“Compared to the other lenders out there, Daylit was much faster and more affordable.”

Build cash position for expansion

“Small $20-30k projects come up several times a year. By using PayLater, I can spread payments out over 3-5 months to save up cash for new locations.”

Simple to use system

“Daylit’s PayLater portal was really easy to use. I simply uploaded by vendor bills, selected my payment terms, and Lendica took care of the rest.”

Better alternative to high interest lenders

“It’s best to avoid debt when you can, but if you are looking to quickly and affordably finance projects Daylit has been a great option.”

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"I’m actively expanding my restaurant footprint and Daylit has been a trusted financing partner along the way." Robert Lesieur, Owner

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Results

41%

Growth in total credit available over one year.

5

Minutes spent applying and qualifying for $60k.

25%

Estimated savings in total interest paid vs. other lenders.

+4

Adding four more locations in 2024.

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References

BCG: Improving net working capital. Read September 28, 2026.